13 Most Basic Google Analytics Metrics Explained

13 Most Basic Google Analytics Metrics Explained

by @LWS Nov 21, 2018

Page Sessions
A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions. You can learn more about the different request types in Google Analytics.
Session Duration
The average session duration for traffic coming in from Google organic search is 53 seconds. The average session duration for direct traffic is 1 minute and 50 seconds.
Bounce Rate
Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
Users
The Users and Active Users metrics show how many users engaged with your site or app. In order for Google Analytics to determine which traffic belongs to which user, a unique identifier associated with each user is sent with each hit.The Users and Active Users metrics show how many users engaged with your site or app. In order for Google Analytics to determine which traffic belongs to which user, a unique identifier associated with each user is sent with each hit.
Page Views
A pageview is recorded every time a page is viewed. Or, more technically, apageview is recorded every time the Google Analytics pageview tracking method is executed. When a visitor hits the back button, a pageview is recorded. When a visitor hits refresh, a pageview is recorded.
Organic Search
Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to them being advertisements.
Pages/Session
The metric Pages/Session is the average number of pages viewed per session. The tables in most Analytics reports organize dimension values into rows, and metrics into columns.
Time on Page
Sessions and page views without additional engagement officially log as 0:00 in Google Analytics, whether the user spent two seconds or 20 minutes on the page. The standard implementation of GA lacks any custom events to regularly ping GA to record the time spent values that can be used in case of an exit.
Page Load Time
Page load time is a web performance metric that directly impacts user engagement and a business’s bottom line. It indicates how long it takes for a page to fully load in the browser after a user clicks a link or makes a request. There are many different factors that affect page load time
Scroll Tracking
Scroll Depth is a small Google Analytics plugin that lets you measure how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Google Analytics Event for each one. You can also track when specific elements on the page are scrolled into view.
Micro Conversion
A micro conversion is a small step on the path of a visitor towards your primaryconversion goal (usually called a macro conversion). For most websites, these macro conversions are either making a purchase, giving a donation or providing a lead.
Macro Conversion
A macro conversion is a small step on the path of a visitor towards your primary conversion goal (usually called a macro conversion). For most websites, these macro conversions are either making a purchase, giving a donation or providing a lead.
Micro Goals
Micro goals are simply your long-term goals broken down into everyday mini-goals, or mini-milestones. They can also be seen as subgoals. Micro goals are extremely specific—they are task-specific goals and deal with everyday tasks that need to be done in order to achieve bigger goals.

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