Brainstorming Keywords for SEO Purposes is a strategic process

Brainstorming Keywords for SEO Purposes is a strategic process

by @LWS August 19, 2018

Here at Local Website Design, we understand that Keywords, first and foremost, drive SEO. It is imperative that you know what your customers are typing into Google, Yahoo and Bing when they are looking for the products and services that you offer.

If you are a “Dentist” in “Cape Town” your content needs to be optimized to ensure you rank well organically when they type in “Cape Town Dentists“. It is critical to remember that your customers do not necessarily understand your industry jargon or references, yet, on the flip side, they may know quite specifically what they are looking for.

Whichever way you look at it, when deciding on the best keywords for your website you need to think like the customer. Suffice to say, keywords vary by industry, so the first task is to establish all possible keyword variations for your industry specifically.

A  strategic way to plan your website keywords is to break them down into Core Keywords and Helper Keywords. In the case of the example as specified above “Dentist” would be a Core Keyword and “Cape Town” – helper keywords.

For core keywords consider as many synonyms as you can. Combine these core keywords with the helper keywords to develop “Key Phrases” that accurately match what your customer is searching for, so in this instance, “Cape Town Dentist”.

Once you have determined your primary keywords, we add these phrases to your website content to dramatically improve your Search Engine Optimization.

It is also important to understand that you cannot arbitrarily repeat keywords to gain website traction or improve your website ranking, keywords must be used in context and offer value, in order to be recognized by leading Search Engines.

Not only can these keywords be used in your static website content and website structure, they also have a great impact when used in Blog Articles.

Brainstorming Keywords is just one of the many necessary strategies for Search Engine Optimization.

Need help with your Website Keywords Strategy? Touch base with us today for a FREE SEO and website ranking Report.

 

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