How to choose an SEO friendly domain name for your website
Choosing the right domain name requires a significant amount of thought and many considerations. Your domain name is your digital identity, it must be easy to find, promote and spell. Two critical considerations to make when choosing the right name is online accessibility and search visibility.
Check out these website domain registration tips for your business and your industry.
#1 – Keep it Simple
Choose a domain name that is easy to type and easy to remember. Avoid the use of slang or words with many spellings, for example, nite/night, and these seemingly minor oversights may result in customers misspelling your domain name, making it harder to find your website.
#2 – Do Keyword Research
Incorporating the keywords that people enter when searching for your products and services will improve your search engine rankings, thereby which will ultimately increase your traffic. For example, if you are a wheel alignment company, you may consider registering WheelAlignment.co.za or WheelBalancing.com.
#3 – Target Your Local Community
If you have a local business, you may take into account your city or province in your domain name to make it simple for local customers to find and remember. For example WheelAlignment.capetown or MelkbosWheelAlignment.
#4 – Avoid Symbols and Numbers
When people hear your website name or email address, they won’t know if you’re referring to the number 2 or if it’s spelled out – two – often they will also misplace or entirely forget the dash. Should a hyphen or number is necessary for your domain, err on the side of caution and register the different variations as well.
#5 – Make it Noteworthy
There are 294 million domains worldwide across all top-level domains (TLDs) as of March 31, 2015, *a notable, unique, catchy domain is imperative. When you’ve shortlisted your domain name options, test it out on your friends to discover if it makes sense and sounds engaging to other people – like your potential customers.
*Source: VeriSign – Read the full article here.
#6 – Do Your Research
It is critical that the domain name you have select is not trademarked or copyrighted. This oversight can have severe legal implications that could cost you a fortune, as well as your domain.
#7 – Select a fitting domain name extension
Your domain name extension refers to the suffix at the end of website addresses. Some of these have specific uses, so it’s important to select one that works for your business. The oldest website domain extension is .com; it is also the most popular. The .com domain’s popularity can make it hard to find the ideal .com domain name because it’s been around for so long. No worries though, there is a swarm of generic TLD’s or Top Level Domains like .capetown, .africa, .net, .org and .tv.
These generic TLD’s deliver a desirable alternative, allowing you to register short and highly relevant names.
9. Build & Protect your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This action prevents your opposition from registering other domain name versions and ensures your customers are informed about your website, even if they misspell or mistype it.
10. Don’t Delay
Domain names sell fast. Fortunately, they’re inexpensive, so register your personal/business domain name as soon as possible. If you’re having trouble finding an available name, Local Website Design will suggest similar domain name extensions to help you find the perfect domain name.