A well thought out domain name is crucial to the success of your website. When you’re trying to come up with a good domain name, it’s important to come up with one that best represents your brand or website and can stand the test of time. When you perform your domain name search, you choose the name to the left of the dot. That’s what is called the second level domain. Then you will choose the domain extension (also known as the top level domain or TLD), that comes after the dot, such as .co.za or .com. Here are some tips to help you choose the best domain name for your website.

CONSIDER YOUR BRAND
Your website domain name should match the name of your brand or your business. If the .co.za domain is taken, you can try an alternate TLD (Top Level Domain), but be sure not to infringe on another company’s trademark.

KEEP IT SHORT AND SWEET
Single word domain names, when you can find them, are ideal. Keep your domain name as short and simple as you can manage, so it’s easy to remember and to type.

DIGITAL AVAILABILITY
Make sure your selected domain name does not appear as a username / profile or handle on Social Media.

NO SPECIAL CHARACTERS OR NUMBERS
Make sure your domain is easy to spell and pronounce; make sure there are no omissions, hyphens, numbers or letter substitutions which easy to forget and confuse.

GET FEEDBACK FROM FRIENDS AND FAMILY
Although the domain name you decide on may sound right to you, it’s a really good idea to ask your friends and family what they think. Here are some questions to ask them:

– Say the domain name out loud and ask them to write it down on a piece of paper. Was it easy to spell?
– Are there any associations they can identify that you may have missed?
– Is it easy to remember?
– Does it appropriately represent the product/service/platform you are offering website visitors?

Already have a domain in mind? You can check domain name availability here.

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