branding,small,business
branding your business gives it a voice

First Impressions Count. What does yours say?

You wouldn’t leave home without any clothes on. So why should your business?

Branding your business delivers an appealing visual perception to your target audience. It’s how customers first identify you and how they remember you. 

BUILDING TRUST THROUGH AUTHENTICITY

Branding Drives Visual Communication through Design

Positive brand experiences create a positive and long-lasting impression. Build a free brand profile, to  unearth what makes your business unique, so you can narrow down your target audience and build a brand that connects you with your perfect customer.

YOUR BRAND IS YOUR BUSINES

Behind every empire is a powerhouse brand. Powerful branding delivers the same great experience,wherever your customers are engaged.

01
Brand Discovery

First, we uncover what makes your business unique. We identify your strengths and listen carefully to your business goals - so that, together we can build a powerhouse brand to drive your vision forward.

02
Brand Positioning

Through market research and segmentation we identify your brands ideal buyer persona. Then we strategise to find ways to connect with your target audience in a way that creates brand recognition and loyalty.

03
Brand Style & Identity

Now, we take what we know you want, merge it with what your customers expectations are, and create a brand identity. This is where we paint brand concept with color, style and type to trademark your unique vision.

04
Build Marketing Collateral

Finally, we embed your identity into your website, email signatures, social skins and other marketing collateral like business cards. Great branding gives your business the voice it deserves, where it counts.

branding,small,business

A well executed branding strategy bridges the gap between your business and the people you want to reach.

Be bold. Be loud. Be You.

We help visionaries like you, generate more profit by building a brand your customers love.

By pooling together key characteristics of your target audience, their wants and their needs, you'll find more strategic and effective ways to communicate with them.

  • Building your brand around the people you serve - the end users most likely to buy your product or book your service - you're also building a community that cares about what you do.
  • A well defined target audience is also the best way to strategize your advertising and marketing efforts, in a way that appeals to your customers.

 

  • BUYER PERSONA
    Crafted from the insights gained when you identify your target audience, the buyer persona is a finely tuned profile of your people most likely to buy your products or book your services.
  • VISION STATEMENT
    Clearly articulating your business vision, gives customers a glimpse into your goals for the future, and invites them to be a part of your journey - to be part of your brand story.
  • BRAND STORY
    Giving customers a background they can identify with, is how you tell your brand story. By helping your ideal audience to understand how you came about delivering them the product or solution that they love, helps them forge a powerful connection with your business.
GET PEOPLE TALKING

So, how do you create a powerhouse brand in the digital age?

01.
If you make a promise, keep it.

Your brand promise represents the value you offer and the lengths you will go to deliver that value to your customers.

02.
Focus on building real connections.

Beyond generating a profit, what’s your brand purpose? What emotional connection can you make that will resonate with customers?

03.
See through the customers lens, not your own.

Position your brand in a way that excites and delights customers, by giving them value and delivering on their expectations of your business.

04.
Boldly showcase your brand strengths and authenticity.

Your brand personality is the way your brand speaks and behaves. Strike a great balance between engaging and annoying.

branding,small,business
CRUCIAL BRANDING COMPONENTS

Seamless, consistent and memorable

branding,small,business

Your Business Logo

Your business logo is a visual cue that customers helps customers identify you, even if they forget your business name.

branding,small,business

Colors and Typography

Seamlessly integrate your font and color palette into all of your digital and printed marketing collateral, like social skins, websites and rates cards.

branding,small,business

Tone and Voice

Your brand voice, regardless of tone, should deliver on at least one single consistency, or unifying factor that all of your content adheres to.

branding,small,business

Visual Imagery

Communicate your brand message through beautiful visuals. These align with the tone & voice of your brand incorporating your colors and logo.

branding,small,business

Domain & Website

Secure an easy to remember, easy to spell, keyword optimised domain to host your beautiful, mobile optimized website, where customers gather.

branding,small,business

Compelling Content

The best way to create compelling content, is to leverage your expertise. You can do this by way of blogs, videos, ebooks and more.

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Keen to maximize the impact of your brand online?

Check out these helpful articles on guide to help you excel along the brand journey.