The basic methodology of digital analytics is the studying of online and offline trends and patterns.
The technique of web analytics is deployed by collecting, measuring, reporting and analyzing data generated
from the way website visitors interact with your website. It also takes into consideration key performance metrics
such as website load speed, so you can optimize your website for maximum impact. Analytics is the most tactical approach
to take when collecting data and generating key reports and metrics.

Using Analytics is fundamental to the success of all of your online (and offline campaigns). It helps us review
the success of a website and the way it achieves it’s goals, using web analytics you can:

  • Identify website issues
  • Monitor website traffic
  • Identify main traffic sources
  • Examine Website User Behavior and flow
  • Generate Priority Keyword and Long Tail Search Query Reports
  • Demonstrate Goals and Conversions
  • Identify areas of improvement

Web analytics deliver data-driven reports to measure visitor flow throughout the website. This way, your website is
optimized to deliver an excellent digital experience for your customers. To correctly setup your analytics, by website page, campaign or ad, you need to consider
these guidelines.

  1. Set campaign / website goals
  2. Create Goal KPI’s (Key Performance Indicators) to track success
  3. Collect the right data
  4. Data must be analyzed to gain insights
  5. Create Alternatives based on Data Analysis
  6. Implement insights gained from data analysis or website testing.

Analysing the data from your website should be a regular and consistent process, so that you can make an
effective comparison and also, so you can continuously update your website to evolve according to the needs of your website users, by doing this,
you will attract more website traffic, which will result in more qualified leads and ultimately increase your
Return on Investment and Return on Ad Spend.

Here at Local Website Design, as Google Certified Partners, our web analytics tool of choice, is Google Analytics, it is also the preffered analytics tool
for more than 60% of website owners. Google Analytics helps you track and measure website visitors, traffic sources,
your website goals and conversions and allows you to generate comprehensive reports from your data. These reports include:

Audience Analysis
This report gives you a precise picture of the type of customers visiting your website. Here is what your audience analysis will tell you:

  • Demographics (Age and Gender)
  • Interests (Market Segmentation and Affinity Reach)
  • Geo (Location and Language)
  • Behaviour (How customers engaged with your website, if they’re returning visitors, how often they’ve visited and how they engaged with your website.
  • Technology (Will tell you which operating system, browser and network youtr visitors are using)
  • Mobile (Will tell you how they engage with your website on mobile)
  • Benchmarking (Compare your metrics with related industries to uncover competitor secrets)
  • User Flow (Tells you the path users took to get to your website)
  • Custom (Lets you create custom reports using your own key metrics)

Acquisition Analysis
The acquisition analysis report tells you how website visitors landed on your website. It generates a report which
will tell you the following:

  • Which channels, websites, mediums and referrals are generating traffic to your website?
  • Track and manage traffic from Google AdWords or other Paid Search campaigns
  • Which search engine queries, triggered which landing pages in what geographical location?
  • Social Media Traffic report to identify where your customers are most engaged. It also delivers key insights into
    how you measure the impact that social media has on your website.
  • Identify which website plugins generated traffic
  • Determine ROI by analysing past paid and organic campaigns vs conversions during the same period.

Behaviour Analysis
This is where you analyse user activity on a website. Divided into 4 main segments, you can gain the following insights
with the behavior analysis.

  • Site Content
    — How many pages were viewed
    — Landing and Exit Pages
    — Content Behavioral Flow
    -Site Speed
    — Page Load Time
    — Execution Speed
    — Performance Data
    — Page & User Timing
    — Speed Recommendations to identify where your website is lagging.
  • Site Search
    This tells you exactly how customers explore your website, what they search for and how they arrive at a specific landing page,
    in this section, you will also uncover what customers searched for before landing on your website.
    Events
    This tells you how visitors engage with content. Each event can be tracked independently and include :
  • Login activity
  • Newsletter Sign Ups
  • New Registrations
  • Downloads
  • Form Submissions

Conversion Analysis

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