Tips for choosing a great domain name for your website

Tips for choosing a great domain name for your website

by @LWS Nov 21, 2018

A well thought out domain name is crucial to the success of your website. When you’re trying to
come up with a good domain name, it’s important to come up with one that best represents your
brand or website and can stand the test of time.

When you perform your domain name search, you choose the name to the left of the dot. That’s what
is called the second level domain. Then you will choose the domain extension (also known as the
top level domain or TLD), that comes after the dot, such as

Here are a few things to consider when choosing a domain name for your brand or

Your Brand

Your website domain name should match the name of your brand or your business. If the domain is taken,
you can try an alternate TLD (Top Level Domain), but be sure not to infringe on another company’s trademark.

Keep it short and sweet

Single word domain names, when you can find them, are ideal. Keep your domain name as short and simple as you can manage, so it’s easy to remember and to type.

Name Availability

Your Make sure your desired domain name does not appear as a username on leading social media platforms, like Facebook, Twitter and Instagram

Domain Composition

Make sure your domain is easy to spell and pronounce; omissions, hyphens or letter substitutions are easy to forget or muddle up.


Make sure nobody has trademarked or holds a copyright on your desired domain name.

Ask your friends and family

Although the domain name you decide on may sound right to you, it’s a really good idea to ask your friends and family what they think. Here are some questions to ask them:
– Say the domain name out loud and ask them to write it down on a piece of paper. Was it easy to spell?
– Are there any associations they can identify that you may have missed?
– Is it easy to remember?
– Does it appropriately represent the product/service/platform you are offering website visitors?

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