Unless you come from the marketing industry or are refurbishing your existing website, it is highly likely that the decision you’ve made to have a website designed and developed for your small business is a recent one, which means you’ve got some work to do.
One of the biggest frustrations for me as a digital solutions expert, is that people misunderstand the concept of both a website and the powerful impact it has on your digital footprint.
Imagine your number 1 sales person available 24/7/365 to answer every single sales question, every customer has, wherever they are, whenever they are looking, whilst capturing all of your company’s typical lead generation information in one go and managing sales transactions, payments processing and data management. This, is what your website must do, in order to be considered effective.
The content for your small business should be constructed in such a way, that customers get to know the company behind the products and services they are exploring, while also being able to easily navigate through your website and have instant access to specific information related to the products and services that you offer..
We rounded up some of the best tips from our digital experts to help you plan your website content so you convert website visitors into customers….every time.
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